The Rich in The Great Gatsby by F. Scott Fitzgerald Essay

The American Dream is something common to most individuals, however its one thing that everybody views in several ways. The American Dream is totally different for everybody, however they share a number of a similar aspects of it. The dream relies mainly on the setting of wherever one lives and one‘s social status. for instance, The Declaration of Independence was by Thomas Jefferson, who was an upper class white male. He needed freedom, however freedom for people like himself that were white land owning people. martin luther King, in his I have a Dream speech, also demanded freedom, but mostly for African Americans like him. F. Scott Fitzgerald wrote in his book the great Gatsby, that he wants to eliminate the rich, which he was a†¦show more content†¦Each need equality for their people, the people that are within the same category and race theyre in. Jefferson’s dream is fairly totally different than F. Scott Fitzgerald’s dream in principle, however the dreams are similar in that they both need change for the better. Their dreams conjointly focused on the social class they belonged to. Martin Luther King’s American Dream is to own equality for everyone, however particularly African Americans. In his I have a Dream speech, he said, â€Å"We should face the tragic undeniable fact that the Negro continues to be not free.† He was saying that although America is meant to be a free country, African Americans were extremely not free and treated equally. King said, â€Å"The Negro lives on a lonely island of poverty poverty midst of a vast ocean of material prosperity.† African Americans werent given sensible job opportunities. They were isolated and it had been exhausting for them to live comfortably once all the families with white males could have high paying jobs and affords the comforts of life. He also said, â€Å"This note was a promise that all men would be guaranteed the inalienable rights of life, liberty, and the pursuit of happiness. its obvious nowadays that America has defaulted on this certificate of indebtedness insofar as her citizens of color are promissory note.† King was touching on The Declaration of Independence, that had been aimed toShow MoreRelatedThe Influence of Fitzgerals Personal Life on The Gerat Gastby1035 Words   |  5 PagesThe Influence of Fitzgerald’s Personal Life on The Great Gatsby Many authors find inspiration through real life experiences and transform them into works of literature to match how they want to portray them. Fitzgerald is no different, in fact, his personal life is a crucial factor in his writing style. Fitzgerald grew up with increasing numbers of difficulties, but found his way around them and incorporated those experiences into his novels. In order to achieve his goals, he began changingRead MoreViews of Entitlement in the Great Gatsby1596 Words   |  7 PagesThe Great Gatsby as Fitzgerald’s explanation of an American Reality which contradicts the American Dream That was always my experience—a poor boy in a rich town; a poor boy in a rich boys school; a poor boy in a rich mans club at Princeton.... However, I have never been able to forgive the rich for being rich, and it has colored my entire life and works.   —F. Scott Fitzgerald: A Life in Letters, ed. Matthew J. Bruccoli. New York: Scribners, 1994. pg. 352. The Great Gatsby, by F. ScottRead MoreF. Scott Fitzgerald s The Great Gatsby Essay1077 Words   |  5 Pages F. Scott Fitzgerald is one of the popular novelists of twentieth century America. He is the representative novelist of the age because his novels deal with the American life in 20th century. Fitzgerald regards himself as a failure, and it was only after his death in 1940 that the greatness of his novel was recognized. The novel was published in 1925. After World War II, the novel became popular. It was taught in American high schools. Many stage and film versions of the novel also appeared. TheRead MoreThe American Dream, and All Its Splendor (Great Gatsby)854 Words   |  4 Pagessuccess. The defining writer of the 1920s was F. Scott Fitzgerald whose most famous novel, The Great Gatsby, has become required reading for present-day high school students. We study Fitzgeralds novel for the same reason we study Shakespeare. The literature composed by both authors contains themes and morals that continue to be relevant to modern society. As a result, this novel could have easily been written in modern times. In his novel, Fitzgerald criticises the American Dream by describingRead MoreThe Great Gatsby By F. Scott Fitzgerald960 Words   |  4 PagesThe Great Gatsby Essay One phrase that an American is bound to hear at some point in his or her life, is the American Dream, but most don’t fully understand that concept. The majority of people never really have, they always think it’s supposed to be tangible, but it’s not. In his novel, The Great Gatsby, F. Scott Fitzgerald criticizes many aspects of American culture. One aspect that he criticizes very strongly is the American Dream. Fitzgerald shows the misconception that many have of whatRead MoreCharacteristics Of A Writer By F. Scott Fitzgerald1448 Words   |  6 PagesF. Scott Fitzgerald, born September 24, 1896 in St. Louis of Minnesota, showed many characteristics of a writer. He loved to tell stories, and many say that he was good at it too. His family was a middle class family, but Fitzgerald wanted more (Mizener). He wanted to be wealthy. In fact, when talking about his life experiences Fitzgerald quoted on saying â€Å"[I always felt like] a poor boy in a rich town; a poor boy in a rich boy s school; a poor boy in a rich man s club at Princeton [†¦]† (KosterRead More The American Dream, And All Its Splendor (Great Gatsby) Essay example809 Words   |  4 Pagessuccess. The defining writer of the 1920s was F. Scott Fitzgerald whose most famous novel, The Great Gatsby, has become required reading for present-day high school students. We study Fitzgeralds novel for the same reason we study Shakespeare. The literature composed by both authors contains themes and morals that continue to be relevant to modern society. As a result, this novel could have easily been written in modern times. In his novel, Fitzgerald criticises the American Dream by describing itsRead More Importance of Nick Carraway, Narrator of F. Scott Fitzgerald’s The Great Gatsby1044 Words   |  5 PagesNarrator of F. Scott Fitzgerald’s The Great Gatsby   Ã‚   In The Great Gatsby, written by F. Scott Fitzgerald, the narrator, Nick Carraway, tells a story in which Jay Gatsby tries to attain happiness through wealth.   Even though the novel is titled after Gatsby, Nick analyzes the actions of others and presents the story so that the reader can comprehend the theme. Throughout the novel, Nick is the vehicle used to gather all of the pieces together to learn about Gatsby.   Nick isRead MoreThe Great Gatsby By F. Scott Fitzgerald1722 Words   |  7 Pagesworld haven’t had the advantages that you’ve had† (Fitzgerald 1). The first line of The Great Gatsby illustrates a heartfelt sentiment of treating others respectfully and not judging a book by its cover. However, as the chapter continues, the narrator Nick Carraway, suggests this propensity of tolerance is better used as leverage to entice more people to trust you and tell you their secrets. Nick is privy to the secret lives and untold truths of many rich and powerful people of New York because he couldRead More Use of Symbols and Symbolism in The Great Gatsby Essay1326 Words   |  6 Pagesliterary merit. In his novel The Great Gatsby, F. Scott Fitzgerald uses symbols to portray events, feelings, personalities and time periods. Throughout the narrative, Fitzgerald uses strong contrasting symbols such as West Egg and Ea st Egg. His superior use of other predominant symbols such as color and light are also evident throughout the novel. The story begins as the narrator, Nick Carraway, describes his arrival to West Egg. One can immediately spot new-money Gatsby and no-money Nick on one side

Media Persuasive Essay Example For Students

Media Persuasive Essay Discuss the representation of the north and south of England, in the channel 4 episode of wife swap featuring the Sprys and Bardsleys.  Wife swap is a recent programme broadcast on Channel 4 where two wives with different families move into one anothers home for a few weeks. It attracts 5, 000, 000 views. I am going to look, in particular, at the episode starring the Spry family and the Bardsley family. Interestingly, these families are portrayed as very different. The Sprys are from the South of England and the Bardsleys are from the North. In this essay, I am going to discuss the representations of the North and South by looking at the typical stereotype s people instantly associate North and South with, question why perhaps people assume these views and how they obtain them. Representation is the way people, places, issues and situations are portrayed in the media. A stereotype is a repeated representation. In the episode I am looking at of Wife swap the North and South of England is constantly being represented. Everyone has a stereotype formed of what they believe the North and South are like. When I think of the North I think of poor education, men with beer bellies- very manly and sort of rough looking, domestics wife looking after lots of children, pubs, socialising, lots of gossiping, children playing on the streets, no high fashion, bad weather, small terraced houses, a real sense of community and overall a parochial society. But this is not necessarily true. I believe the media gives this idea of the north to me by the things that I have watched on television. Good examples of this could be the film Billy Elliott and the soap Emmerdale. I think these are very stereotypical of the North and have painted a picture in my mind of how the I perceive the north to be. Wife swap I feel does challenge this stereotype slightly in that Lizzie Bardsley, it could be argued, is depicted as a bad mother. She doesnt do the housework, she cooks bad food for her children, she smokes, swears and basically challenges the idealist view of how a mother should be. However, the gossipy, up-front side of Lizzie (Im a gobby cow!) I believe is quite stereotypical. Also, I feel that Mark Bardsley doesnt fit the stereotype of the typical Northern man either as we find out, much to his disappointment, that he in-fact does all the household chores and cooks for the family. We are likely to assume that the Northern family is more traditional and that it is the woman who looks after the house and children. On the other hand, when I think of the typical South of England stereotypes they are quite different. I believe most people instantly think of middle class, semi-detached houses, good education, office jobs, suits, independent women, high fashion, an elegant/glamorous way of life, bars, effeminate men, snobby attitudes and a society where everyone keeps to themselves. I think that this stereotype of the South is depicted through wife swap constantly. Collin Spry is thrilled to cook for his family and do the housework while his princess Emma rests. We are given this idea of the father taking on a traditionally female role in the family, which I feel is not challenging societies ideologies as it is almost depicted as okay in the South, however, in the North I would say that Mark Bardsley taking on a traditionally female is arguably frowned upon as it challenges the typical stereotype of the Northern man. There is a shot we are shown quite a few times of Emma reading magazines on the sofa while Collin is preparing dinner and I think this is a great example of representation construction as it is the mise-en-scene that gives this strong reinforcement of the typical stereotype of the Southern household- shared status and more effeminate men. .uc778dd4133329d5d01c7902f5f27e4c9 , .uc778dd4133329d5d01c7902f5f27e4c9 .postImageUrl , .uc778dd4133329d5d01c7902f5f27e4c9 .centered-text-area { min-height: 80px; position: relative; } .uc778dd4133329d5d01c7902f5f27e4c9 , .uc778dd4133329d5d01c7902f5f27e4c9:hover , .uc778dd4133329d5d01c7902f5f27e4c9:visited , .uc778dd4133329d5d01c7902f5f27e4c9:active { border:0!important; } .uc778dd4133329d5d01c7902f5f27e4c9 .clearfix:after { content: ""; display: table; clear: both; } .uc778dd4133329d5d01c7902f5f27e4c9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc778dd4133329d5d01c7902f5f27e4c9:active , .uc778dd4133329d5d01c7902f5f27e4c9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc778dd4133329d5d01c7902f5f27e4c9 .centered-text-area { width: 100%; position: relative ; } .uc778dd4133329d5d01c7902f5f27e4c9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc778dd4133329d5d01c7902f5f27e4c9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc778dd4133329d5d01c7902f5f27e4c9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc778dd4133329d5d01c7902f5f27e4c9:hover .ctaButton { background-color: #34495E!important; } .uc778dd4133329d5d01c7902f5f27e4c9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc778dd4133329d5d01c7902f5f27e4c9 .uc778dd4133329d5d01c7902f5f27e4c9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc778dd4133329d5d01c7902f5f27e4c9:after { content: ""; display: block; clear: both; } READ: Media Violence EssayThe representation construction is created by the clever use of music, language, dress, camera angles and the mise-en-scene. The Bardsleys wear very casual clothes such as tracksuits, however the Sprys wear smart trousers and formal tops, which is a great contrast. I think this is to strengthen the audiences stereotypes and represent the North and South accordingly to them. I think the representations are aimed at channel 4s target audience, which I believe is the minority audience consisting of youths (aged between 15-25), disabled people, ethnic minorities and also perhaps homosexuals. Channel 4 attracts audiences that are most valuable to advertisers ; the young, upmarket light viewers and those consumers who are most likely to be the earliest adopters of new technologies and services.

Sample Apa Paper Exposed

Sample Apa Paper Exposed Where to Find Sample Apa Paper You want to assemble facts and ideas from number of sources and then you've got to skillfully interweave your own ideas and suggestions to create a research paper. The visual must be as easy as possible clearly labeled. The abstract has to be titled Abstract. There's always APA research help if there's a need to use tools to produce thesis statements and outlines. In the event the citation entry takes up more than one line, you should indent the next lines. For that reason, it's of interest to the student to find an APA citation handbook for individual reference. APA recommends five-level heading structure based on the degree of subordination. If you are experiencing a tough time in learning more about your topic, employing the APA references can be an invaluable step. While the written text may be highly effective thing, images enable readers to rapidly grasp the concepts presented in the paper, especially in the scientific fields where a huge sum of numbers may be needed in presenting data. You may miss out a a couple of references as that's just human but when you're utilizing a term paper model there are hardly any chances that something like that can occur. The whole citation is completed by means of a period. A more complete citation should show up in the reference list at the close of the paper. Sample Apa Paper - the Conspiracy If you are searching for top essay writing companies, try out the mentioned above. If you would like to create a research paper, essay, paper or any sort of article, it would be ideal for you to use the APA style. Still, it's essential for writers to learn how to use them in case they are required. The Harvard style of writing is a distinctive method of presenting academic papers as it's quite professional and user-friendly. For any type of social science publication, the APA 6th edition is the perfect tool. When you're writing your research paper's introduction, you ought to be building it around a particular outline that gives a general review of the paper. An abstract is a quick overview of your paper's major points and findings, and at times it can comprise keywords to make looking for your paper simpler. You've got to compose several academic papers over the duration of a year. Top Sample Apa Paper Choices Footnotes are occasionally utilized to back up substantial info in your text. Employing APA references will permit you to compose an amazing bibliography. Section headings within paper needs to be bold. Let's go through the fundamentals of APA formatting. Every kind of material used within the paper demands a particular sort of format. Any material that could be removed and not influence the clarity of your work is basically filler, and ought to be avoided. Creating your reference section working with the appropriate APA format is the very best alternative. The header is a brief type of the title and needs to be no more than a couple of words. You've got some options under APA Style. Next, here are a few examples for listing many sources in APA Style.

Which of the Following Is the Best Example of a Narrowed Analytical Essay?

Which of the Following Is the Best Example of a Narrowed Analytical Essay?A narrow analytical essay can be a difficult subject to write. It may seem simple at first, but narrow is a very confusing term in comparison to broad. You must decide exactly what narrow means and if you want to achieve this or not.The subject of narrow can be anything. Things such as business, music, sports, socialization, and more. These are just a few examples of things that can be narrowed down. The only problem with this is that you can get into a lot of the topics that can be narrowed down.So how do you make sure you don't get into too much in an essay? You must use the first one that comes to mind when your mind starts to think about it. Which one is the best example of a narrowed analytical essay? This question will come up many times and I will make the decision for you. That's right.When you start writing your essay, think about everything that you do every day that is directed towards earning a high er grade or a higher GPA. What are your strengths and weaknesses? If your weaknesses are more serious than your strengths, then you should focus on that specific area instead of the broad topic of narrow. Although it won't be as specific, it will be easier to write because you will have something to go on.When you feel that you are ready to write, read up on any strategies or tips that you can get, and try to practice your writing skills. It doesn't take long and you will see a difference in your writing skills. You will notice that you are beginning to develop your writing skills and this will also help you narrow down the subject of narrow.Once you have begun to develop your writing skills, write down any areas that you feel are weak in order to avoid narrowing down the topic of narrow. Try to focus on those areas to begin with so that you can correct them from the beginning of your essay.When you narrow down the topic of narrow analytical essay to a specific subject, then you wil l be able to write a concise and well-written essay. And that is the whole purpose of writing and even more specifically, writing an essay.So keep in mind that being a good student is vital. When it comes to the subject of essay writing, there is nothing more important than developing your writing skills so that you will be able to narrow down the topic of narrow analytical essay.

Research Paper Topic on Education Fundamentals Explained

Research Paper Topic on Education Fundamentals Explained When selecting your research paper topic, you must make certain it is neither boring nor worn out. If you need to compose your research paper on drama translation, it's essential to make certain that you choose an intriguing topic. An excellent research paper entails detailed info on your subject of choice. The more you comprehend the simpler it's for you to compose a thriving research paper. Attempting to compose a research paper on a topic that doesn't have a lot of research on it's incredibly hard, so before you choose a topic, do a little preliminary searching and be certain you're have all the info you must compose your paper. In light of the aforementioned, let's consider some intriguing research paper topics and suggestions for your research paper. If you should write only a single paper at the conclusion of the period, you can breathe out as you are blessed. Coming up with your very first draft acts to be an eye opener to the remainder of the paper. If you select the wrong subject, you might get stuck with your writing and have a difficult time moving forward. For instance, how to make the absolute most out of your Saturday afternoon isn't a very good topic (although all of us know it's sleeping in and watching cartoons). Following your rich research, now you can move on to drafting an outline along with all the areas and important information you might hav e run into. Advertising research topics can concentrate on using culture to sell an item, deceiving advertisements and measuring the potency of celebrity endorsements. Professional writing service will solve difficulties with homework at any level with no delays. Your research will finally have a flow. An argumentative essay requires you to choose a topic and have a position on it. Our argumentative essay topic ideas are intended to save your time when you have to choose what things to write about. You should be certain to understand everything clearly once you go for an essay topic. It's important to select debatable argumentative essay topics since you need opposing points that you may counter to your own points. If you're interested in your topic, learning about it's going to be more pleasurable and you'll write with increased passion, so select your topic thoughtfully. Selecting an excellent topic may be hard. But What About Research Paper Topic on Education? Writing a research paper even though may appear challenging is a considerable portion of routine student life. It's possible to find out more regarding students' term papers here. To approach the paper with at least anxiety, you should select a topic that you are feeling comfortable writing about, and one which you're confident that you may grasp the appropriate scholarship on. For some students, a collection of topic is the easiest part. A Startling Fact about Research Paper Topic on Education Uncovered Now you have a notion about what a proposal essay is and the way to select the proper topic to compose your own essay, below are some examples of proposal essay topics. You are a genuine expert in regards to persuasive essay to pics. It is crucial to make certain that your research has no plagiarism and such errors as they could be employed to penalize you. If you like science, you're guaranteed to talk non-stop about it. Still, since there are several suggestions to improve one's health, not all them are tested and proved properly. Key findings can help you to produce the discussion for each important finding. Health research topics are a fantastic method to demonstrate your knowledge, and with the appropriate topic you're also be in a position to showcase your own ideas and potential improvements in regards to health care. Aside from that, it health research topics want to illustrate precisely how a specific issue is important and your solution or advice on the specific issue.

I Do Not Happen Here, I See Myself In Years Essay Sample

I Do Not Happen Here, I See Myself In Years Essay SampleAn I-do-not-happen-here-I-see-myself-in-years essay sample PDF that is filled with no less than thirty-one numbers. Using the numbers, they form a brief history of their lives. From each point of view, they describe their life from the point of view of that number.All are categorized under a single heading, and each number is displayed using its own color, and/or scale. Each number includes a short article about that number. For example, in this essay sample PDF, the numbers 22 through 30 form the numbers of a movie star.After reading the bio for a number, the reader is given a virtual tour of the actor's life. The characters are drawn from famous celebrities in movies, TV, or stage. While there are similarities in the way all of the characters are portrayed, the life and times of each individual differ greatly.The camera moves from one scene to another to reveal the nature of each star, and then the scene shifts to the big scre en. The scenes that are featured are those the stars performed in. The essay explains the dramatic change of life that occurred as the actors entered the movie screen.Each of the actors that formed the main character in the story were very different in their nature. Some acted rudely, others were more contemplative, and still others were rather haughty. The writer of the essay explains each of the personalities and how their change of life impacted the other character.Finally, the camera follows the stars to the film studio, where the filming of the movie begins. The film was made to resemble the life of each star, so they played roles similar to their actual nature. The writer explains how each made his or her own mark on the film, and how they all eventually come together to reunite on the big screen.This essay sample PDF is a glimpse into the lives of some of the greatest names in the entertainment industry. This eBook is a great study tool for students in any level of their acad emic career. It is an excellent tool for a personal essay or graduation presentation.These were just a few samples of what can be found on the I-do-not-happen-here-I-see-myself-in-years essay sample PDF. There are many more. This PDF is an excellent study guide, for many reasons.

Online Shopping and Amazon free essay sample

Abstract: This paper is about the customer service that is offered at Amazon. com. Amazon is a re-tailer that offers products at a responsible price. Amazon has evolved from being an online bookstore and they have become one of the largest e-commerce platforms in the world where customers could find and discover anything they wanted to buy online in a more convenient way. With customer service, loyalty, and customer retention were the three important aspects of Amazons that it offers. Amazon has increased their sales significantly due to its high levels of customer service that they provide. In addition to consumer customers, Amazon offered marketing and promotional services for third-party retailers and web services for developers. It allowed third party vendors to sell their products on its website. Amazon is a well-known company that was founded in 1995. It is best known for selling the Kindle, offering low competitive prices, offering fast and responsible cost with shipping that is reliable. We will write a custom essay sample on Online Shopping and Amazon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Everything could be sold online all at the click of a button. â€Å"In 2009, US-based online retailer Amazon. com, Inc. (Amazon) topped BusinessWeeks 2009 annual list of customer service champs†(Qumer 2010). Amazon is completely a customer service company that concentrates, on making sure that the customer is happy and taking care of. Which is reflected in their company values and what they believe in. Amazon was considered to be one of the most customer-centric companies in the world where customers could find and buy anything they wanted online at the lowest possible prices. Delivering excellent customer service and offering compelling value to its customers had been the core strategy of Amazon since its inception. Amazon focuses on being loyal to their customers, when they are loyal to them they figure that in return their customers would recommend others and continue to shop with them and make future purchases. Amazon makes sure that the infrastructure is taken care of so that the retention is there. When the retention is there they will continue to grow and expand their product lines so their customers will not have to take their business elsewhere. To make sure that the customer satisfaction is taken care of they live by Sic Core Values to make things happen to make sure that everything stay in order. The first on they have is Customer Obsession: With customer Obsession they start off with the customers and work backwards to make sure that things are taken care of. Secondly, Amazon includes innovation. Amazon says that if you do not listen to your customers, you will fail and if you only listen to your customers you will fail. You have to be able to find the balance. Third, you have a Bias for Action which is living in time of unheralded revolution and insurmountable opportunity and provided that they make every opportunity count. With the Fourth thing you will find that Amazon will take ownership when it comes to building a great company. Fifth they will have a High Hiring Bar that they often ask themselves† Will I admire this person? Will I learn from this person? Is this person a superstar? All of those important questions Amazon will ask themselves when they are looking to hire you. Lastly, they have frugality, where they spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency and invention. In the future I do believe that Amazon should continue to find unique ways to reach consumers to continue to win them over. Right now Amazon should continue to grow their customer base and continue to grow social media awareness and continue to post the review of the consumers who have purchased products and how they were impressed with the arrival and how they love using what they purchased. With the role of Jeff Bezos in creating a customer-centric culture at Amazon he has done an awesome job working on Amazon and making sure that they continue to grow. Jeffrey Preston known as Jeff Bezos was born on January 12, 1964 and is an American Internet entrepreneur and investor. He is a technology entrepreneur who has played a key role in the growth of e-commerce[5] as the founder and CEO of Amazon. com, an online merchant of books and later of a wide variety of products. Under his guidance, Amazon. com became the largest retailer on the World Wide Web and a top model for Internet sales. † Bezos, J. (2013). Retrieved â€Å"Bezos believes that if you fix the customers problems then customer loyalty will be built from that. Jeff Bezos said his main goals are to provide his own perspective to the papers managing staff and to ensure the financial stability of the Post while it experiments with ways to be profitable. Though hell be active in leading the plans for the Post, he plans to continue living in Seattle and will remain the chairman and chief executive of Amazon. com. While the Post purchase took many by surprise, especially given the state of print journalism, it makes sense within Jeff Bezos unconventional business philosophy. He has said that Amazon. com management is willing to be misunderstood for long periods of time. He prefers to be patient and accept losing money for several years if he believes the long-term investment is worth it. Hes also known for an approach that puts customers needs and desires over everything else. Lots of retailers give lip service to that approach, but Amazon. com truly incorporates that philosophy into everything it does. Jeff Bezos might not do things the traditional way, but many would point to his unconventional approach as the foundation for the incredible growth of Amazon. com. His principles of growth over profit, long-term investment, and prioritizing the customer have made Amazon. com the worldwide online retailing leader. If anyone can find a way to pump new blood into traditional journalism, it might well be him. † (Beyond. com) Amazon did understand the integration scenarios and their impact on retailers, â€Å"lets look beyond the financials and think about Amazons probable thought process in the transaction: Shoes are a $40b category (online and offline) and comscore reports that online apparel in 08 was $23b. While Amazon doesnt disclose their apparel/shoe sales, they are definitely much smaller than Zappos. Thus this creates a clear leader in the category and gives Amazon mass in a third category (media, electronics, apparel). Amazons CFO said on the conference call last night: this (the Zappos acquisition) is not about synergies. This is about growing in categories that we think are interesting. † Amazon did $4m in 08 revenues in EGM (non-media categories) Zappos approximately $1b in GMV grows this 20% overnight. Also, Zappos was a large competitor to Amazons apparel business and forced them to come out with www. endless. com to counter the threat. According to compete. com, Zappos has about 6m visitors/m and endless is stuck in the 1m range. While amazon says they wont close this, they can definitely stop spending marketing dollars on it so theres going to be some savings there. There are also some shipping synergies. By injecting the Zappos approx 10m shoe shipments into the Amazon fulfillment engine, Zappos could save as much as $1/shipment which would effectively grow their profits by 50%. I also wonder if Amazon has any interest in the Zappos robotic fulfillment system and would consider moving that into their fulfillment centers to increase efficiency. Some have suggested that one driver could be Amazon wanting to sell prime to the Zappos audience. That doesnt make sense to me as with the Zappos free shipping model, why do you need Prime at all? I dont think Amazon would mess around with the Zappos model and move to something like normal S+H, free with Prime. The bottom line is Amazon gets a potentially 4-win scenario here: (1) good valuation, (2) eliminate a growing competitor, (3) grow EGM 20%, and (4) cement a leadership position on a big category (shoes+apparel). With putting this move into play I would say was the might move for both companies. Zappos focused on delivering WOW through service, they embraced and drove change, Created fun and a little weirdness, they were adventurous, creative and open minded, pursue growth and learning, built open and honest relationships with communication, built a positive team and family spirit, do more with less, be passionate and determined and they were humble. All of those core values made Zappos. â€Å"(Analysis and retailer, 2009)